1. Print Journalism Department

Course(s) Available At the Diploma Level
Print Journalism  I - PRJ 101
Print Journalism  II - PRJ 102
Print Journalism  III - PRJ 201
Print Journalism  IV - PRJ 202
Photo Journalism - PHJ 101

COURSE DESCRIPTIONS

PRJ 101 - PRINT JOURNALISM (2 CREDITS)
This course in writing specifically for the newspaper, magazines and the various sections of the print medium is aimed at providing the basic skills in writing news.

PRJ 102 - PRINT JOURNALISM (2 CREDITS)
The Print Journalism course will tackle feature writing and students will be taken through the theory and practice of producing feature articles on topical matters.  Other areas will involve research, types of introduction; writing the body, the ending among others.

PRJ 201 - PRINT JOURNALISM (2 CREDITS)
Editing and Design will be the component of Print Journalism which will be treated.  It will entail the various processes of newspaper publication including design and layout the art and editing of manuscripts for newspaper and magazines.

PRJ 202 - PRINT JOURNALISM (2 CREDITS)
Page planning will be the area of Journalism to be haunted in the last semester.  The topics to be treated will be Newsroom set up, Conventional Newspaper set up , Production Units, Terminologies among other specifically the subject will cover adverts space, views space, columns, picas, Reverse lines, etc and then Editing to encompass areas ranging from copy text, marking to headline. Writing styles and scaling of pictures.

PHJ 101– PHOTO-JOURNALISM (2 CREDITS)
This is a practical-oriented programme geared towards providing students with skills in using a camera to tell a story.  They will be taught about the camera, photography generally and be given lots of exercises in photojournalism.

Course(s) Available At the B.A Level:
LEVEL 200
Graphics of Communication - COMS 201
News Writing - COMS 231
News Editing - COMS 232
LEVEL 300
Advanced News Writing - COMS 331
Reporting Contemporary Issues - COMS 338
News Reporting Practice - COMS 334
Editing Practice - COMS 336
Photo-Journalism - COMS 361

LEVEL 400
Reporting Public Affairs - COMS 431
Investigative Reporting - COMS 433
Review and Criticism - COMS 413
Magazine Editing & Production - COMS 472

2. Broadcast Journalism Department

Course(s) Available At the Diploma Level
Broadcast Journalism   I - BRD 111
Broadcast Journalism   II - BRD 112
Broadcast Journalism   III - BRD 211
Broadcast Journalism  IV - BRD 212

COURSE DESCRIPTIONS

BRD 111 - BROADCAST JOURNALISM (2 CREDITS)
The early part of the Broadcast Journalism provides the history of broadcasting, especially radio from the global perspective, to its growth and development in Ghana and West Africa (Two hour lectures per week).

BRD 112 - BROADCAST JOURNALISM (2 CREDITS)
This part of the course will cover writing for Radio and TV, Radio and TV programme production, and also Radio and TV presentation.  Some of the details will include types of leads for broadcast stories, the body of broadcast stories updating broadcast news stories, among others.

BRD 211 - BROADCAST JOURNALISM (2 CREDITS)
This course will encompass areas like interviewing for radio and TV and also techniques of shooting TV news and understanding TV style and characteristics of writing TV news.  Other areas will be TV newscast production, the process and roles.

BRD 212 - BROADCAST JOURNALISM (2 CREDITS)
This course will cover writing for radio and TV in terms of editing and specialised reporting in areas like Science Environment etc.  Other skills in production and presentation will be treated with students being given a lot of practical work to do.

Course(s) Available At the B.A. Level
LEVEL 200
News Writing - COMS 231
Broadcasting - COMS 252

LEVEL 300
Radio Broadcast News - COMS 351
Television Broadcast News - COMS 352

LEVEL 400
Radio Broadcast Production - COMS 452
Television Broadcast Production - COMS 454

3. Public Relations, Advertising And Marketing Department

Course(s) Available At the Diploma Level:
Public Relations  I - PRL 121
Public Relations  II - PRL 122
Public Relations  III - PRL 221
Public Relations  IV - PRL 222
Advertising      I - ADV 121
Advertising      II - ADV 122
Advertising      III - ADV 221
Advertising      IV - ADV 222
Marketing  I - MKT 122
Marketing  II - MKT 222

COURSE DESCRIPTIONS

PRL 121 - PUBLIC RELATIONS (2 CREDITS)
This is an entry introduction geared towards exposing students to the basics of the nature and role of public relations and the role of public relations in the society.

PRL 122 - PUBLIC RELATIONS (2 CREDITS)
This course examines the public relations process and functions and also explores fundamental issues such as the concept of publics and public opinion in public relations.

PRL 221 - PUBLIC RELATIONS (2 CREDITS)
This course unit deals with communication in Public Relations Issues, management PR crisis and community relations will also be treated.  Other areas to be examined will include sources of internal friction in PR practice in organizations and the managerial responsibilities of the PR practitioner.

PRL 222 - PUBLIC RELATIONS (2 CREDITS)
This course deals with the PR department and Public Relations in practice.  The students will also be taken through programming in Public Relations and special planned events; and also the PR consultancy or agency.  The other areas to be covered will be PR research and evaluation, case studies and ethics.

ADV 121 - ADVERTSING (2 CREDITS)
This course has as its objective the need to give students an insight into the nature and proves of advertising and to provide some perspectives on problems and procedures for the selection and evaluation of the media).

ADV 122 - ADVERTISING (2 CREDITS)
Advertising will entail nature principles and functions of advertising and the Advertising Process.  Aspects of Advertising Practice like copy writing and the Graphics of Advertising will also be treated.

ADV 221 - ADVERTISING (2 CREDITS)
Areas to be covered will encompass the Advertising agency and specifically components like all the departments in an agency and what those departments are expected to do and the roles and responsibilities in the various units.

ADV 232 - ADVERTISING (2 CREDITS)
The Advertising course will involve a thorough explanation of Copywriting, especially writing the copy, Visualisation and layout.  Other areas will be TV and Radio Commercials, Media Planning Control of Advertising and Advertising and Attitude change.

MKT 122 - MARKETING (2 CREDITS)
The Marketing course will cover an Overview, Underlying Philosophy of Marketing, Marketing Philosophies, Marketing as a Management Activity and Marketing Environment.  Other areas are Understanding Buyer Behaviour, and an Analysis of the Customer.

MKT 222 - MARKETING (2 CREDITS)
The Marketing course will deal with issues like factors which influence, buyer behaviour, Sales and Distribution Strategies and then Strategic Marketing Planning.  Other areas are the Analysis of Current Business Portfolio, Developing Growth Strategies and Plan Implementation and Control.  The annual Marketing Planning Process will be treated and also Customer Care as an area will also be taught.

Course(s) Available At the B.A Level

LEVEL 200
Introduction to Public Relations - COMS 241
Advertising - COMS 222

LEVEL 300
Advertising Principles - COMS 321
Public Relations Principles I - COMS 341
Public Relations & Publicity - COMS 343
Public Relations Practice - COMS 334
Public Relations and Society - COMS 342

LEVEL 400
Public Relations Principles II - COMS 441
Public Relations Production - COMS 445
Advertising Practice - COMS 442

4. Communications Department

Course(s) Available At the Diploma Level:

Communication Research Methods  I - CRM  131
Communication Research Methods  II - CRM  132
Communication Research Methods  II - CRM  231
Communication Research Methods  IV - CRM  232
Mass Communication  I - MCO 131
Mass Communication  I - MCO 132
Mass Communication  III - MCO  231
Mass Communication  IV - MCO  232

COURSE DESCRIPTIONS

CRM 131- COMMUNICATION RESEARCH METHODS (2 CREDITS)
This is designed to show students what social science and communication research and the basics concepts of research (Two lecture hours per week).

CRM 132 – COMMUNICATION RESEARCH METHODS (2 CREDITS)
Areas to be covered will include Research Applications, Preliminary concepts in Research, Probability, theory and Sampling.  The various levels of measurement will be considered including problems in measurement relating to validity and reliability.

CRM 231   - COMMUNICATION RESEARCH METHODS (2 CREDITS)
This Research Methods class will deal with practical issues like the Planning and Executing Research Projects, Data collection Methods, with some in-depth treatment of Qualitative and Quantitative Research.

CRM 232 - COMMUNICATION RESEARCH METHODS (2 CREDITS)
The course will cover the basic data gathering instrument, the questionnaire and questionnaire construction, Basic statistical concepts, Data Presentation and also Data Analysis and Interpretation.  There will also be the treatment of Report Writing and Presentation f Results, Formats and Styles .  Students will be given some explanations on documentation as an aspect of research especially References and Biography.

MCO 131 - MASS COMMUNICATION (2 CREDITS)
Mass Communication offers students the opportunity to understand the types and definitions of the nature and process of communication.  It also deals with some theories of communication.

MCO 132 - MASS COMMUNICATION (2 CREDITS)
The course will also look at comparative Media systems in terms of the various press theories and new concepts in press theory.  Other issues one Communication and Development, channels of Development Communication and International Communications

MCO 231 - MASS COMMUNICATION (2 CREDITS)
This course will introduce some theoretical issues in Mass Communication ranging from Ethics and Ethical Codes for Public Relations Advertising and Journalism.  Areas like objective Journalism, Production of News and Precision Journalism will also be treated.

MCO 232 - MASS COMMUNICATION (2 CREDITS)
This Mass Communication course will cover areas like Public Opinion, Propaganda, Classification of Media Systems, the African Media and also New Communication Technology and Behaviour Change communication.

Course(s) Available At the B.A Level:
LEVEL 100
Mass Communication I - COMS 101
Introduction to Media Systems in Ghana - COMS 103
Mass Communication II - COMS 102

LEVEL 200
Information Gathering - COMS 234

LEVEL 300
Mass Communication Theory - COMS 301
History of Journalism in Ghana - COMS 303
Communication Research Analysis - COMS 313
Mass Media and Public Opinion - COMS 344
Communication Research Design - COMS 312

LEVEL 400
Introduction to Media Ethics - COMS 401
International Communication Systems - COMS 405
Audience Research  - COMS 411
Development Communication - COMS 406